Marketing analytics


Helping marketers to make better decisions

Avarea Analytics for Marketing


Avarea Analytics for Marketing is a solution to collect and organize all data relevant to your business from multiple sources to a single store and dashboard.
This is unified marketing performance monitoring and analytics to help you make better decisions.

Create growth and acquire new customers

Create growth and acquire new customers

Turn marketing and sales activities into business impact

Analyze marketing and sales activities’ impact on business

Be data driven and deliver measurable results

Be data driven and deliver measurable results

Align marketing and sales to drive revenue

Key benefits for you

  • Create growth with optimized processes: align marketing and sales resources
  • Build brand with data based decisions
  • Get new customers with effective actions
  • Show marketing and sales activities’ business impact in figures
  • Understand how to use scarce resources: optimize marketing investments on different channels
  • Create new business models through your value chain
  • Automate routine reporting with automated data gathering and metrics
  • Eliminate risks of errors: supported solution does not do human errors
  • Get rid off spreadsheets
  • Save time with easy data access
  • One tool to manage analytics in different channels and solutions: view reports in a dashboard with shareable access.
  • Understand how marketing is performing compared to targets
  • Measure what works and what doesn’t.
  • Align marketing and sales end-to-end process: get a complete view on various channels, online and offline, through all the phases of the customer journey
  • Identify sales growth bottlenecks and opportunities
  • Understand marketing activities’ impact on sales: measure marketing investments effects
  • Marketing and sales datawarehouse: customer data,
    sales data and marketing data in one place
  • Easy and fast implementation
  • Data platform as a service
  • No technology planning or investments
  • Scalable solution – data sources, amounts and end-points scale easily
  • Data is accessible for your smart data team and other solutions
  • Provide results to your clients: More, Faster and with Accuracy.
  • Enrich your customers’ data, creating a 360-degree view.
  • Create data-driven and extended services for your clients.
  • Improve customer loyalty.
  • Increase your revenues by simplifying and automating processes.
  • Grow revenue with an end-to-end data and analytic platform.

White paper


Our experts want to help you and sometimes share their thoughts in our blog or get excited and write an entire white paper on the topic.
Download below these hot pieces of knowledge.

5 Steps to Data Driven Marketing

1. Define Specific Goals, 2. Map KPIs and Metrics to the Goals, 3. Identify Channels and Data, 4. Design Dashboards and Advanced Analytics use cases, 5. Make a Plan

5 Steps to Data Driven Marketing

Get this white paper now.

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Modern Marketing Challenges

What tool should the CMO of digital age use?

Modern Marketing Challenges

Read our solution brief

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Do you want to make better marketing decisions?


The best way to learn how Avarea Analytics for Marketing can help you to make better decisions is to get in touch with us.
Do you have questions for us? Can we assist you? Don’t hesitate to contact us.

In Avarea we respect your privacy: we do not tolerate spam or will never sell or give away your information to any third party.